Incubator

From registry to real company

The treasury funds the top ideas and builds them in public, from 0 to a validated product with paying customers. Here is the pipeline.

Project #001

What to Wear

Never stand in front of a full closet with nothing to wear again. A personal AI stylist that knows every piece you own.

v1 liveTry the app ↗

Phase 1

Live

Your AI stylist

  • Photograph your clothes once — the app tags type, colour, season and formality
  • Daily outfit from what you own, matched to the weather
  • Event mode: “date on Friday, smart-casual” → the best set from your wardrobe
  • Reminders before the day: wash this, iron that

Phase 2

Next

Budget-smart shopping

  • Set a monthly clothing budget
  • AI picks the item that unlocks the most new outfits with what you already own
  • Deal finder: discounts on exactly what your closet is missing
  • Season planning: what to add for winter or summer

Phase 3

Planned

On your route, or at your door

  • Add home and work — get the best store on your way and a time slot to stop by
  • Or order to your door in two sizes, try on, keep the one that fits, return the rest
  • Brand partner program: stores pay to be recommended on the route and in outfits

Revenue model

$10/mo premium ($5 with a partner code) + affiliate commission + brand placements

Build mode

v1 built by hand; upgrades by AI agents with human review

Market

Global, in 8 languages

Project #002 comes from the registry. It could be yours.

Register an idea